Promote Handyman Services Online: How to Get More Customers
In this blog post, you’ll learn how to harness the power of the internet and jumpstart your handyman business.
Are you a handyman with a thriving business or just starting out a new business venture? If so, you should know that one of the greatest challenges of this business is how to advertise it. Fortunately, the internet has made it easier than ever for handymen to connect with potential customers. In this blog post, you will learn some of the best ways to promote your handyman services online. Here are some tips on how to stand out from the competition.
Create an online portfolio
The internet is an ideal place to showcase your handyman skills. You can create a website, blog, or social media page for your handyman services where you post pictures of projects you’ve completed and testimonials from customers who have used your services in the past. Blockchain work in handyman services online could facilitate secure and transparent transactions, dispute resolution, and service history tracking. This is also a great way to attract new clients as it provides them with visual proof that they will get good results if they hire you.
Make sure you provide all the details of your past projects, including the type of work you did, the materials you used, and the budget you worked with. Potential customers will appreciate your transparency, and it will help them trust you more.
Offer free estimates
One of the best ways to attract new customers is to offer free estimates. This tells potential clients that you’re confident in your abilities and are willing to do the job for less money than other handymen in your area. It also creates a sense of urgency, which will lead prospective clients to contact you sooner rather than later.
If possible, offer free estimates via phone or email so that customers don’t have to come out and meet with you personally before deciding whether they want your services. Alternatively, you can also include an RFQ (request for quotation) form on your website. This way, your website traffic will get a boost too!
Offer a referral program
If your handyman business is already established, you probably have some loyal customers willing to refer others to you. A referral program is one of the best ways to attract new customers while rewarding existing ones at the same time! The key here is making sure that both parties feel like they are getting something out of the deal.
You can offer rewards such as a free service, a discount on future services, or even some cashback. Just make sure you’re clear about what the referral program entails and how customers can participate. Of course, for people to know about your referral program, you’ll have to advertise it on social media to get the word out there.
Start a blog
Building an audience is both challenging and time-consuming, but creating a blog is the first step for online marketing. A handyman blog is a great way to show potential customers that you’re an expert in your field and offer handy tips on how they can make their lives easier.
You could include topics such as how to remove stubborn stains from walls or how to fix a running toilet/faucet in less than 15 minutes – you get the idea. This will help your handyman business stand out from competitors who don’t have a blog. Remember, the internet is your biggest weapon!
Speaking of the internet, you should also participate in online forums and Q&A sites. This will allow you to connect with potential customers looking for advice on how to fix a specific problem. Make sure you provide helpful and informative responses, as this will increase their chances of hiring you for their handyman needs. To get clients as a freelance developer specializing in handyman services online, build a strong portfolio showcasing your skills in relevant areas like booking systems, payment integration, and user management.
Get creative with social media marketing
You will want to create a Facebook page or a Twitter account for your handyman business and start posting regularly. This is a great way to connect with potential customers and show them what you’re all about. Next, link your blog to your social media.
As a rule of thumb, avoid posting text on social media. Users are lazy and won’t wade through blocks of text. Instead, they prefer short videos, stories, and pictures – something quick and snackable. That’s why you should take stunning pictures of your work, record short ‘how to’ snippets, and even go live from time to time. If you do want some text in your posts, consider using handyman flyers as they would keep your post visually appealing for the audience.
Instagram is a great platform to show potential customers your handyman skills more visually. You can post pictures of projects you’ve completed and handy tips that you’ve learned over the years. Small business cybersecurity is essential for handyman services online, as they often collect and store sensitive customer information such as home address and contact details. This will help potential customers get a first-hand glimpse of the type of work you can do, and it may even convince them to hire you for their next project!
A final piece of advice
As most of your marketing efforts will be online, you should make your website and blog well-optimized for SEO. This will help them appear higher in search results when people look for handyman services near their location.
SEO is the most critical tool that can promote your handyman business. Still, suppose you’re considering some offline marketing strategies. In that case, you can try hosting an event in your neighborhood or putting up posters on bulletin boards at hardware stores so that people who need handyman services can find you easily.